Associate Dean Richard Geiger offers an explanation for why they chose to use Office character Andy Bernard to promote the law school's image:
Geiger said Wednesday night that he has been quoted accurately as saying that he can't explain the magnitude of the increase, but that a handful of applicants responded to the question about why they were applying to Cornell by citing the Andy Bernard character.
"So we decided -- let's have a little fun with this," Geiger said, and the character started to appear in the rotation on the law school's site. He went up last week, but it was only this week that the blogosphere took note. Reaction has been mixed. "About half the people love it and half the people say 'What is this about?' "
But internally, Geiger said that people hope they are sending a positive message -- not about the character, but about the need for perspective. "Here's a law school that's not taking itself too seriously," he said.
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